David Hartshorne

Author Archives: David Hartshorne


How To Write An Engaging Blog Post (That Your Readers And Google Both Love)

It’s a delicate balancing act.

On the one hand, you want to provide as much relevant information as possible. On the other, you don’t want to bore your readers silly. So how do you keep everyone happy, including Google?

Figuring out what works and what doesn't can be a little tricky.

So in this post, I’m going to take you behind the scenes to show you how I wrote a detailed comparison post for one of my clients.

And then we're going to examine the results and see what impact it had on the readers and Google.

But first I want to explain why it’s important to write engaging content.

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How To Write Powerful Headlines Without Becoming A Master Copywriter

Avoiding headlines is difficult.

Whatever media you are viewing - TV, Newspaper, Magazine, Social Media, Email, Web Page - you will encounter a headline.

But how you react to a headline is a different matter...​

If the headline grabs your attention you will stay engaged; i.e. you’ll watch the TV commercial, read the newspaper article, or click the link, etc.

In this post, I’m going to show you exactly what methods, tools and resources you can employ to create, analyze and test your headlines so that you grab your readers’ attention every single time.

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How To Create Unique Social Media Campaigns With Missinglettr

Automation. Love it or hate it?

As a solopreneur or small business owner I reckon you need all the help you can get.

And that involves embracing automation.

You know that social media can prove to be a big time-suck if you allow it. But if you use the right tools to automate some tasks, then you can maintain your personal interaction.

One of the tools that I've been using this year is Missinglettr, and it's proving to be an effective way ​to maximize the engagement for my blog posts.

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The Best Bits and Bytes from March 2016

Welcome to your third 'byte-sized' monthly digest for 2016.

Are you ready for a selection of stories on Productivity Tools, Twitter News, The Most Amazing 404 Page, A Marketing Rant and a Mammoth Expert Roundup?

Each month I bring you the best posts I've read on various topics. This month I’m continuing with more tips and tricks from Twitter, some words of encouragement to all bloggers and an extensive piece for freelancers!

But let’s kick off with a great time-saving technique for Twitter…

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How To Create The Perfect Backup Solution (Even If You Aren’t a Geek)

There are numerous Cloud service providers in the market today. Many are now familiar household names, for instance, Google Drive and Dropbox.

However, there is a subtle difference in the services that they provide.

Some offer pure Cloud Storage where you can save and share your files while others offer a complete automated Cloud Backup solution.

Unfortunately, many people confuse the two. As a result, they don't have a proper backup solution in place.

Today, I'm going to show you how to create the perfect backup solution in the Cloud using the best resources available.

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How To Find And Fix Your Broken Links

Have you ever clicked on a link while reading a blog post only to find yourself on the infamous 404 Page?

Disheartening isn’t it? You were sure that the extra piece of information would help, but alas it isn’t meant to be.

But, if it’s a problem on the websites you visit, then it might be a problem on your site too?

Yikes! Don’t panic I’ve got you covered.

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The Best Bits and Bytes from February 2016

Welcome to your second 'byte-sized' monthly digest for 2016. Are you ready for a roundup of stories on Sharing Content, Being Hijacked, Being Followed and Being Unfollowed, plus more snippets from Dave’s Diary?

Each month I bring you the best posts I've read on various topics. This month I’m continuing with more tips and strategies on increasing your Twitter Followers and I’m also sharing some good and bad news on sharing other people’s content.

And that’s where we’ll start...​

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