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How To Write An Engaging Blog Post (That Your Readers And Google Both Love)

It’s a delicate balancing act.

On the one hand, you want to provide as much relevant information as possible. On the other, you don’t want to bore your readers silly. So how do you keep everyone happy, including Google?

Figuring out what works and what doesn't can be a little tricky.

So in this post, I’m going to take you behind the scenes to show you how I wrote a detailed comparison post for one of my clients.

And then we're going to examine the results and see what impact it had on the readers and Google.

But first I want to explain why it’s important to write engaging content.

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11

How Evoking The Five Senses Makes Your Web Copy More Powerful

Have you ever been sucked into a book, completely absorbed by the story?

When this happens, the writer has painted a picture so vivid that you can imagine it in clear detail.

How do they accomplish this? What's their secret?

- They evoke the senses to transfer their imagination to you.

Is that something you would like to learn?

Then I'm sure you'll find this interesting...

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34

How To Write Powerful Headlines Without Becoming A Master Copywriter

Avoiding headlines is difficult.

Whatever media you are viewing - TV, Newspaper, Magazine, Social Media, Email, Web Page - you will encounter a headline.

But how you react to a headline is a different matter...​

If the headline grabs your attention you will stay engaged; i.e. you’ll watch the TV commercial, read the newspaper article, or click the link, etc.

In this post, I’m going to show you exactly what methods, tools and resources you can employ to create, analyze and test your headlines so that you grab your readers’ attention every single time.

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5

How to Produce Shareable Content For Social Media [Infographic]

It may seem like chaos, but there’s a reason why certain posts on social media go viral, while others never get the shares they need.

It’s all about creating content that people want to share, but that’s also easier said than done.

Today I’m going to show you how to produce an endless stream of shareable content that people will share across their social media profiles.

We’ll follow that up with an infographic on how to maximize your efforts on social media.

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17

5 Simple Ways To Improve Your Website SEO

Everybody loves free stuff. Don’t you?

If someone knocked on your business’ door tomorrow with a bag of money, would you send them away?

After checking there are no cameras behind them (is this a joke?) I think 100% of you would say “yes please”!

And that is why it is a little bit strange that you are ignoring all the FREE traffic from search engines.

Sure, you are getting some traffic from Google and Co., right? A trickle here. And flurry there.

But are you making the most of it?

Probably not.

So, in this post I want to show you 5 simple ways you can get more traffic from search engines, without spending a cent!

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17

How To Create An Endless Supply Of Content That Your Audience Will Love

Have you run out of ideas of what to say on your Facebook Page? Has Twitter got you in knots because you’re (frankly) bored, and have hit a content brick wall? Does Periscope leave you cold and Blab with hairs standing up at the back of your neck?

Fear not my friends. There is a simple solution.

My best guess is that you have forgotten who you are talking to (or want to talk to for that matter). In fact, I would lay my bets that you haven’t even thought about WHO you are writing for. Your main driver to date has more than likely been, “What can I share about me? What’s interesting enough about me to share?”

Can I let you in on a secret (that’s not so secret)? It is NOT about you.

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15

How To Create Unique Social Media Campaigns With Missinglettr

Automation. Love it or hate it?

As a solopreneur or small business owner I reckon you need all the help you can get.

And that involves embracing automation.

You know that social media can prove to be a big time-suck if you allow it. But if you use the right tools to automate some tasks, then you can maintain your personal interaction.

One of the tools that I've been using this year is Missinglettr, and it's proving to be an effective way ​to maximize the engagement for my blog posts.

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