Avoiding headlines is difficult.
Whatever media you are viewing - TV, Newspaper, Magazine, Social Media, Email, Web Page - you will encounter a headline.
But how you react to a headline is a different matter...
If the headline grabs your attention you will stay engaged; i.e. you’ll watch the TV commercial, read the newspaper article, or click the link, etc.
In this post, I’m going to show you exactly what methods, tools and resources you can employ to create, analyze and test your headlines so that you grab your readers’ attention every single time. Continue reading