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How To Create Unique Social Media Campaigns With Missinglettr

Automation. Love it or hate it?

As a solopreneur or small business owner I reckon you need all the help you can get.

And that involves embracing automation.

You know that social media can prove to be a big time-suck if you allow it. But if you use the right tools to automate some tasks, then you can maintain your personal interaction.

One of the tools that I use is Missinglettr. And it's proving to be an effective way ​to maximize the engagement for my blog posts.

More...

missinglettr logo

Later on there is an exclusive interview with Benjamin Dell, the Founder of Missinglettr, but let's start with a quick look at the product...

MISSINGLETTR REVIEW

What is Missinglettr?

Missinglettr is a relatively new tool that sets up a drip social marketing campaign for your blog posts.

Instead of just sharing your latest blog post once, Missinglettr will create a campaign to run for the whole year, dripping out content one message at a time.

Missinglettr uses a technology called 'Natural Language Processing' to read through your blog post and detect the important highlights. Then it creates a unique marketing schedule of your blog posts to run over the next twelve months.

Getting Started with Missinglettr

Using Missinglettr can be broken down into three simple steps.

Step 1

Set up your account and add your blog’s URL or RSS feed, and connect your social accounts. Missinglettr works with Twitter, LinkedIn, Google Plus and Facebook. (And Pinterest is coming soon!)

Step 2

Missinglettr will now be checking your blog and as soon as it detects a new blog post has been published then it will create a campaign. The campaign consists of excerpts from the blog post including quotes and images.

Once the campaign is created, you will receive an email notification asking you to review it.

missinglettr campaign creation

Step 3

(1) All campaigns need to be reviewed and approved before they are activated:

missinglettr campaigns have to be reviewed before they are activated

(2) The types of suggested tweets will vary based on your article, but they’ll include some of the following:

  • Day 0 - “Check out my new article...”
  • Day 3 - A quote from part of the article
  • Day 7 - “In case you missed it, here’s an article I posted last week...”
  • Days 14, 30, 90, 180, 270 - Various quotes, images, and snippets...
  • Day 365 - “A year ago I published...”
missinglettr review dashboard

(3) In this example, the campaign started on April 4, so some tweets have already been sent:

missinglettr campaign review part 3

(4) But the remaining tweets can still be edited, and here you can change the text, image and hashtags:

missinglettr campaign review part 4

(5) Finally, after you have reviewed all the tweets you can approve the whole campaign:

How much does it cost?

Missinglettr has a selection of pricing plans for individuals and teams.

Free Plan

If you don't publish blog posts too frequently and only care about promoting your site on one social network, then the free plan might be for you:

  • Link 1 site
  • 2 campaigns per month
  • 1 social profile
  • Missinglettr branding

Individual Plans

As you move into the premium plans additional features are added. For instance, you can manually add campaigns for past articles on your blog and include additional social profiles​ like LinkedIn and Facebook.​

missinglettr individual plans

Team Plans

The team plans are well-suited for agencies. There are three options depending on the size of your team:​

missinglettr team plans

You can change your plan at any time. Get started for free with a 14-day free trial: 

What are the alternatives?

I’ve mentioned some alternative time-saving Social Media Tools in an earlier post. Here's a quick recap:

1. Revive Old Post

Revive Old Post is quite similar to Missinglettr. It's a WordPress plugin that tweets out your old posts. You set the parameters of frequency and which posts to include/exclude. Once the post is in the loop, it will keep being reposted.

Revive Old Post simply tweets the post as you would have tweeted it first-time, like this:

revive old post example

2. Buffer

You could potentially use Buffer like Missinglettr, but you would have to create the campaign, deciding on the text/image/hashtags to include and posting frequency.

Personally, I don’t think this is a viable alternative as you have more work to do. I think it's better to use the Power Scheduler and set up your postings for the first week:

use the buffer power scheduler

3. Social Jukebox

Social Jukebox is another way to keep your content alive. Like Buffer, you would have to create the content manually, and therefore, it is creating more work.

Social Jukebox is an excellent tool to keep posting your evergreen content. You can setup different jukeboxes with different playlists; e.g. blog posts, quotes, tips, images. For instance, I've created a jukebox for my freelance writing portfolio:

social jukebox portfolio

Whereas Missinglettr schedules your blog posts, you can use Social Jukebox for different sources of content.

PRO TIP: Why not use all three alternatives listed above in tandem with Missinglettr?

Each app performs slightly differently and each has its own strengths and weaknesses. So, there is no harm in utilizing their strengths to make your marketing campaign more robust.​

EXCLUSIVE INTERVIEW

One of the impressive things with Minimum Ideas - aside from the awesome Missinglettr product - is the open dialogue with their Founder & CEO Benjamin Dell.

I recently took up his offer of a 15-min Skype chat to review the product and discuss future plans.

He also kindly agreed to answer a few questions for this blog post!

missinglettr founder benjamin dell

Where did the idea for Missinglettr come from?

I also run a digital agency, and we were finding that the vast majority of our clients were asking us to include a blog section on the site we would build for them, and yet very rarely they would know how to maximize the effectiveness and exposure of the blog.

We could see them writing content, but that's often where the story would end. Some would tweet about the article once, one or two would follow-up a week later, but almost none of them would follow a systematic drip marketing campaign spread out over a meaningful time.

Our conclusion was that it wasn't due to the complexity of the job at hand, but rather the perceived effort, the discipline and, of course, the habit and routine needed to see the strategy through.

The idea behind Missinglettr was born!

When did Missinglettr first launch?

We soft launched at a social media event in September 2015; however we didn't properly emerge until January / February 2016.

What has been the biggest struggle to date?

We're intentionally seeking out unscalable activities that will help us better understand our customers. Given that we're a relatively new startup, it's incredibly important to iterate and evolve the product based on quantifiable demand.

As such, I'm personally doing everything I can to speak with as many customers as possible. This is unscalable and is maxing out my time to a degree that is quite scary, but it's an absolute necessity at the moment.

So whilst this is technically our biggest struggle at the moment, it is a chosen struggle and one we enjoy doing!

The biggest struggle so far is actually a self-imposed one.

What is your favorite feature so far?

My favorite feature so far is still the core of the product.

Reviewing the drip marketing campaign that it has created for me and being able to visualize how it will be spread out over the next 12 months is fun, invigorating and drives me to write more content.

What is on the roadmap for Missinglettr?

In the very short term, we'll be adding weekly snapshot emails reporting on the number of clicks you have received from the tweets and social content we've sent out for you.

We'll also be extending to other social networks and opening up the platform so that paid users can choose their personal drip marketing schedules (such as a 3-year one, or a short, but a more intense 14-day blast).

We have quite ambitious plans in the long run though... watch this space!

Final Thoughts

I hope you've enjoyed learning a little more about Missinglettr from Ben.

Here's a quick recap on the main benefits of using Missinglettr:

  • Easy to setup and use
  • Engaging and visual tweets
  • Saves you time
  • Keeps your blog posts alive throughout the year

It's a great product that enables you to publicize each blog post regularly via social media over the course of a year.​

  • What are your thoughts?
  • Are you using automation in your business?
  • Are you going to try Missinglettr?

Let me know in the comments below.​

David Hartshorne
 

I'm David and I'm the guy doing most of the writing around here. I'm a freelance writer helping solopreneurs and small businesses build their online presence through friendly, engaging and shareable blog posts.

  • This sounds like a great tool! I’m all for automation. Thanks for the heads up David!

    • You’re welcome Corrisa! Let us know how you get on with it.

  • Hi David

    This is an invaluable tool for content creators, bloggers and marketers.

    I will definitely check this out and play around with it.

    Thanks for sharing. Take care

    • Hi Ikechi,

      Glad you liked it – let me know how you get on with it!
      – David

  • Katrin

    Hi David,
    I really think this was an enticing idea to come up with David! I am always looking to scale the unscalable duties. 🙂
    I just checked out this tool and had to notice that they must have changed their billing plans. There is no free plan anymore, only a free trial for 7 days. A little disappointing, isn’t it?
    Nevertheless, thanks for introducing this tool!
    – Katrin

    • Hi Katrin,

      I like that: ‘always looking to scale the unscalable duties’ 🙂

      I’m not sure where you are checking Katrin, because I can still the FREE plan (left-hand side of page) quite clearly. The other plans state that they start with a free trial

      Please take another look.
      – David

      • Katrin

        Hi David,
        It is a little confusing. When I registered with them yesterday, there wasn’t a free plan. I even made a screenshot (but I am now on a different computer).

        I rechecked just now – and yes, it is there! 🙂 Okay, going to test it now — thanks for sharing!
        – Katrin

  • I’m currently using Buffer. But the free account for Buffer doesn’t have the option to feed your posts to be scheduled. You’d have to get the upgrade. I think I’m going to check this one out.

    • Hello Heide,

      With the Buffer free plan you can use the Power Scheduler as I showed above and this will setup a few shares for the first week. With Missinglettr you can spread your blog post shares over the year. So, together I think they make a great combination.

      Let me know how you get on.
      – David

  • Another interesting social tool David. Might look into it.

    As you well know I have been using TweetJukebox, which I learned about from you. I like it. We’ve talked it a few times.

    Don’t mean to be negative, but still seems TJ does a little more for a better price? Don’t see how MissingR saves much time, because you still have to review each post before it goes live. Just about as much time as it takes to copy and paste into TJ, no?

    But then again TJ only does twitter.

    • Hi Ron,

      Tweet Jukebox is definitely a favourite tool for you and me both.
      Missinglettr is similar but different to Tweet Jukebox. It creates a different type of campaign based on text and images that it ‘reads’ from the blog post, whereas with Tweet Jukebox you have to create the tweets yourself.

      Personally, I’m using them in tandem just to see how they fair.
      And BTW, Tweet Jukebox is about to become Social Jukebox very soon, so that will just extend its features even further.

      Cheers
      – David

      • I am curious how “good” the stuff it creates from your content is. Have you used it or seen it in action? How many times it’s good to go, or if you need to edit much, before you let it go live.

        I guess what I like with TJ, once you create a tweet, usually only takes a couple minutes anyways, it’s reused over and over. MissingR recirculates also right?

        Well, you’re trying them both, so you’ll have some good feedback I am sure. New long form coming.

        007 Social Warrior 🙂

        I’ve been reading the TJ emails, the social jukebox should be active by now, no? He’s been talking about it for a while. Thought there was a beta too, I could be wrong. Actually I have not logged into my TJ account for a month or more now. Need to get some new sites added.

        On a side note it looks like my bigger Twitter account is now growing slightly. Before it was more up and down.

        I am all for paid social tools, but dang it “seems” there are no one that does it all, and you need 10 services to cover all the bases. We’ve talked about this.

        • OK, I’ll try and answer your questions here, but I may have to email you some examples.

          – I’ve used Missinglettr on the last six or seven blog posts.
          – You have to approve the campaign (12 tweets) before it is released. But that’s good, right? I certainly want to have control rather than letting the ‘machine’ wild! You can see some of the speech bubble type quotes above.
          – Missinglettr creates a campaign that spans 12 months – the schedule is in the blog post above. On the paid plans you have the flexibility to adjust the schedule. After 12 months it’s over. So, yes, in that respect Tweet Jukebox would keep on going.

          Great to hear your Twitter account is growing. I’ve seen steady growth this year – now over 2K – all from organic growth.

          Ron, unfortunately there is no “one tool to rule them all” – believe me I looked! Could be an opening for you though:-)

          Hope the answers helped. Ping me a mail if you want more info.

          • Thanks for the info, it is appreciated.

            Last I saw your Twitter was blowing up, good job 🙂

            Thinking the opening is better suited for some one that has created their own plugin’s and who was/is a IT guru 🙂 hint hint.

  • Very cool review!